You've been hearing for years that you "should be on the web". You've considered it, may already have a web page for your business or group. But most likely, you need to ask yourself some questions:
Who are you hoping to reach with your website?
Does your site present your product or service well to that audience?
Do you actually want to SELL your product over the Internet, or can your page serve as a simple advertisement for your business?
These are important questions, and you need to consider them BEFORE you sign on the dotted line with a web designer or developer. A good developer will help you determine what your needs are, without selling you on features, technology, or complex design elements that you don't need.